Marketing discussion post Think about the three brands you discussed in Week one. In your discussion response, answer the following questions: What sort of clutter are these brands dealing with? Are the market leaders in their categories better focused and clearly differentiated? What is holding your brands back? What branding things could you do that […]
Using the information below, provide reasons why this occurs and examples of disruptive technologies that may prove to serve as a catalyst for major corporations in the next five years.
Disruptive Technologies and the Threat to Market Leaders: A Look into the Future It may seem inevitable that market leaders will find their market share eroded substantially as a result of technological change. Provide reasons why this occurs and examples of disruptive technologies that may prove to serve as a catalyst for major corporations in […]