Margin segment Archives

Should Unilever target the low-income segment of consumers in the Northeast? Examine the short-term financial implications of the decision as well as long-term strategic implications.

By EzekielPosted on April 18, 2022Posted in MarketingTagged Brazil, Margin segment, Unilever reposition

Unilever in Brazil — Should Unilever target the low-income segment of consumers in the Northeast? To answer this question, examine the short-term financial implications of the decision as well as long-term strategic implications. What would be the profitability of a new initiative in this lower-margin segment? Evaluate Unilver’s current brand portfolio. Is a new brand […]