Advertising Journal Choose an academic journal article about advertising theory published from 2020 onwards. Select an empirical research article based on e.g., qualitative research or quantitative research or mixed methods. Write an essay that presents the theoretical underpinnings of the article and gauge the most important ideas from the selected article and its relationship to […]
. Does the article address problems of significant concern to sustainability and/or social responsibility? Highly significant/Somewhat significant/Not significant 6. List three important facts from the literature review that the author(s) use(s) to support the main idea(s) of their article. 1-, 2-, 3-, or lacks objective reasoning/uses biased or unreliable sources
Suggested questions for the Article Critique submissions Answer the following questions and write not more than a two-page critique for each of the articles that you select 1. Is the title appropriate? Yes/No 2. Is the article theoretical, empirical, or both? Theoretical/Empirical/Both/Practitioner oriented 3. Does the article include: introduction, literature review, methodology, results, discussion, conclusion, […]