Longennecker

What are some of the advantages a small business might have in developing a “global reach?” What might be some of the dangers in doing so?

Is “going global” an option? Answer the following: What are some of the advantages a small business might have in developing a “global reach?” What might be some of the dangers in doing so? eBook: Longennecker, J., Petty, W., & Plaich, L. (2020). Small business management: Launching and growing entrepreneurial ventures (19th ed.). Boston, MA: […]

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