E-commerce Learning Materials ⦁ Laudon, K. C., & Traver, C. G. (2021). E-commerce: Business, technology and society (16th ed.). Pearson. ISBN 9780136931720. Read Chapter 12. Discussion Question: Using chapter 12 from the book as a guide, discuss at least five potential benefits of B2B e-commerce.
Was it a good idea to use social media as a marketing and social tool for Nasty Gal? What were the management, organization, and technological issues that contributed to the failure of Nasty Gal?
The case studies below provide you with an opportunity to critically analyze events that are taking place in real-life businesses. This helps to develop your critical thinking and research skills as you research each of these scenarios. For this assignment, you will review four case studies, one from Chapter 9, one from Chapter 10, one […]