Lancaster Caramel

Discuss why you think that Hershey has been so successful with its Special Edition extensions of the Kisses line.

9-1 Discussion: Brand Maintenance Hershey bars have been a staple of the American chocolate diet since 410F’ the late 1800s, when the company was founded as a subsidiary of the Lancaster Caramel Company. Over the years it has focused on one thing – the consumer sweet tooth. Visit the Hershey website and examine the range […]

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