Writing Read HR IN SMALL BUSINESS – WHY KICKSTARTER KICKED OUT UNLIMITED VACATION on page 463 in your textbook. Of the employee benefits mentioned in this case, which do you think are the most important for keeping Kickstarter’s workforce engaged? If you were responsible for human resource management at a start-up company such as Kickstarter, […]
Is the average failed campaign goal from 2016 significantly different from a goal of $10,000? Support your answer with your p-value and the mean of the failed campaign goals.
ASSIGNMENT QUESTION 1: Use the mean() function to find out the mean of the successful sample. Why do you think the Wired campaign suggested a mean of $10,000? Answer: QUESTION 2: Is the average failed campaign goal from 2016 significantly different from a goal of $10,000? Support your answer with your p-value and the mean […]
Analyze the pricing decision for the Undead Rising Kickstarter project: Based on past projects and performance, how much total revenue will Undead Rising make through each method of distribution?
Awesome Bits Games: Managing a Controversial Pricing Scheme case study Analyze the pricing decision for the Undead Rising Kickstarter project: How much money will ABG make from each copy of the basic game? Based on past projects and performance, how much total revenue will Undead Rising make through each method of distribution? What does this […]
Explain what type of consumer product is this product? Identify which stage of the product life cycle the product is on currently.
Marketing Assignment #2: Product Product: From the Kickstarter website: Zilios – 3D printed Solar Lamp https://www.kickstarter.com/projects/1856422226/zilios-light-up-your-outdoors-with-3d-printed-solar-lamps?ref=discovery_category_newest . The product indicates the funding is cancelled so it is important that you capture any information you need for the assignment now as it may not be available later in the term. What type of consumer product is […]
Identify relevant key market segments using whichever segmentation variables you think are appropriate. Use at least three different variables, but be brief
Go to the “Explore” section of Kickstarter.com and select a for-profit business project and based on the information given: Identify relevant key market segments using whichever segmentation variables you think are appropriate. Use at least three different variables, but be brief (i.e. no need to “defend” your choices, just be reasonable). Suggest how you would […]
Explain the Intersection of Social Media and Business Ethics
The Intersection of Social Media and Business Ethics Crowd funding refers to the raising of money from a large donor pool using a campaign limited by time on a website. The practice has grown in recent times with the primary sites that emerged in the course of the past six years being Indiegogo and Kickstarter. […]