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Review the segmentation approaches listed in Figure 1 and identify which segmentation approach(es) make the most sense for Karma and why.

By EzekielPosted on September 11, 2022Posted in MarketingTagged collegeessays, essayhelp, Karma Automotive, Mass Marketing, Segment Specialization

Topic: Karma Automotive Q.1. (a) Review the segmentation approaches listed in Figure 1 and identify which segmentation approach(es) make the most sense for Karma and why. Use research/data to support your answer. (25 points)Figure 1: Segmentation ApproachesGeographic segmentationPsychographic segmentationDemographic segmentationBehavioral segmentation(b) Using segmentation approaches listed in Figure 1, develop a customer profile for Karma Automotive’s […]