iProspect

What did iProspect determine to be the worth of each individual store locator click? What implications did this have for return on investment?

ASSIGNMENT https://www.youtube.com/watch?v=6vG0feZbj8Q As consumers continue to move more of their media consumption and computing tasks to mobile devices, marketers have followed, devising an array of methods to extend their branding and marketing efforts to the mobile platform. These include many different types of in-app advertising and mobile search advertising. This shift towards mobile has required […]

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