The iPhone Assignment Watch the 21 minutes video on The iPhone Baby by WSJ, June 2022 https://www.wsj.com/video/series/iphone-baby/the-iphone-at-15-an-inside-look-at-how-apple-transformed-a-generation/4E458113-42D7-4DC0-8DAE-1F66EB93AE99?mod=article_inline The first iPhone was released in June 2007. Not even Apple’s own execs—with front-row seats for the development of the iPhone’s key features—quite knew how they would change the world. In this film, the Wall Street Journal technology […]
What impact do you think Apple’s choice to introduce the iPhone in the US exclusively through AT&T had on its brand?
Discussion: The Branding Environment First, introduce yourself to the class. Include your major and anything . you would like to share about yourself. Then address the prompt below. Apple’s brand franchise is extensive, but most recently we have seen wave after wave of “i-Things” (iPod, iTunes, iPhone, iTouch, iPad). When Apple developed the iPhone, it […]
Do you think Apple can continue to grow by developing breakthrough products that create new markets, as it did with the iPod, iPhone, and iPad?
Case 1-3: Apple vs. Samsung (at the end of Chapter #1, in the discussion area of your textbook). Answer questions: 1-20, 1-21, 1-22, 1-23 1-20. In 2013, Apple introduced the iPhone 5c to attract consumers who were not willing or able to pay a premium for an Apple device. The price was about $100 less […]
Do you think the iPhone is well positioned with respect to its competitors? Which competitors should the iPhone be the most concerned about, and why?
Comparing Smartphones (A) Can only be TWO pages. And the answers must be double-space, size 12, Times New Roman. Do you think the iPhone is well positioned with respect to its competitors? Which competitors should the iPhone be the most concerned about, and why? What additional information might you want to have about the competitors […]
Write a research paper that focus on the Iphone, the apple’s current marketing plan/ key marketing implements.
Marketing plan Focus on the Iphone, the apple’s current marketing plan/ key marketing implements (must be backed by evidence).