Interbrands

Describe 2-3 elements that best describe your perception of performance and imagery of that brand. How and why does the brand pass your standard in performance and imagery?

ASSIGNMENT 1. Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-global-brands/) 2. Briefly Discuss the following questions in 1-2 pages in CBBE pyramid Salience: In what context, and how often, could you recall the brand? Performance and Imagery: Describe 2-3 elements that best describe your perception of performance and imagery of that brand. Judgement […]

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