ASSIGNMENT 1. Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-global-brands/) 2. Briefly Discuss the following questions in 1-2 pages in CBBE pyramid Salience: In what context, and how often, could you recall the brand? Performance and Imagery: Describe 2-3 elements that best describe your perception of performance and imagery of that brand. Judgement […]