Integrated Marketing Communications, and the Changing Media Landscape This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service […]
Explain how digital marketing and Integrated Marketing Communication (IMC) influence relationship marketing and discuss the key variables/concepts of Relationship Marketing.
Contemporary issue of marketing Essay: 2500 words Essay topic: Explain how digital marketing and Integrated Marketing Communication (IMC) influence relationship marketing and discuss the key variables/concepts of Relationship Marketing. Identify the contemporary issues relating to these concepts.