IMC strategy

Analyze your second most primary product purchase business or category using the concepts outlined in this unit. Identify your unit of analysis (second most primary purchase).

Unit 6 Discussion For this discussion assignment you will analyze your “second most favorite” primary product purchase business or category. For “second most” you cannot use Amazon.com, Target, or Walmart in your analysis. These would be used by too many students as either first or second choice. Analyze your second most primary product purchase business […]

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