ASSIGNMENT Describe the components of a retail strategy. Identify the benefits and challenges of Omni-channel retailing. 10.2 Action Required: Chapter Reading: Read Ch-17 “Retailing and Omni-channel Marketing” from the text book- Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education. Video Link:Watch the following video. Nordstrom Rack: Retail Strategy https://www.viddler.com/embed/fd437bba Summary of the […]