Hallway testing

Review what (if any) research was conducted ahead of designing the app. Was it chiefly secondary research, or were target users consulted directly? How were the insights from that research captured and framed?

Connect Eric Ries, author of the bestselling book The Lean Startup, defines a pivot as making a “change in strategy without a change in vision” (Ries, 2012). While this makes for a great soundbite, if we unpack this statement, deciding when to make this change can be a critical inflection point in the product/service development cycle. […]

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