Gross rating

Create a $3,000 monthly advertising plan for The Westside Coffee Company then estimate the 4-week reach/frequency and resulting gross rating points (GRPs) as part of your recommendation.

The Westside Coffee Company Review the Coffee Shop Keyword Search. (Spreadsheet provided) 1. Identify the top 5 keywords that The Westside Coffee Company should be using in website copy and headings to get better search engine optimization (SEO) organic search results from Google. Provide a rationale for your selections. 2. Allocate a budget to optimize […]

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