International and Global Marketing Prepare an essay paper discussing on international and global marketing.
How is triple bottom line theory relevant to global marketing or marketing in your country or work place? How is triple bottom line theory relevant to your future career?
Marketing Question DQ1 (½ page) Triple Bottom Theory Discussion Using a graphic organizer of your choice, create a visual graphic which expresses your response to the following two questions: How is triple bottom line theory relevant to global marketing or marketing in your country or work place? How is triple bottom line theory relevant to […]
What, if anything, should residents in high-income countries do about the rise in smoking in emerging markets?
Global Marketing in Digital Era Discussion 4 As per the discussion in the textbook, smoking is on the decline in high-income countries where the combination of longer life expectancy, education, income, and legal action has created a powerful anti-smoking campaign. Global tobacco companies are shifting their focus from high income to emerging markets where the […]
Identify the various market entry strategies. Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.
Country Market Assessment. 1 Describe the components of a country market assessment. 2 Understand the marketing opportunities in BRIC countries. 3 Identify the various market entry strategies. 4 Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.
What implications do you believe any of the applicant’s cultural differences would have in business dealings? In what countries or cultures?
ASSIGNMENT For this assignment, you will apply decision-making to the process of international human resource management as you determine which of the four final applicants to hire into a global executive position.You are a member of the management committee of a MNE that conducts business in 23 countries. While your company’s headquarters is located in […]
Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts.
3-2 Short Paper: Global Marketing, Localized or Standardized Strategy Selection Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts. Use the recommended journal readings in […]
Describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets.
International Marketing Final Take Home Exam You analyzed six full-length cases during the semester (Montgras, BMW, Kikkoman, Natura, Samsung, United Cereal). Using these six firms/cases as examples describe how the tasks of international/global marketing management evolve as a company increases its involvement in international markets. (not more than two pages single space) Explain the concepts […]
Critically apply ethical marketing concepts to a range of organisational types to enhance decision making.
Use relevant global marketing and ethical theories, frameworks and concepts from the module to analyse the sector within which the organisation you researched, and the marketing challenges and opportunities it faces both now and in the future. Develop a consultancy report as if for presentation to the Board of your chosen organisation. The report needs […]
Discuss thw cashless transactions as a competitive advantage in the local and global marketing.
Cashless Transactions as a Competitive Advantage in the Local and Global Marketing