Case Discussion Questions How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world’s many global markets? What is your reaction to the global brand of BMW when you hear its name, think of the brand, and see BMW vehicles […]
Using examples where relevant, critically discuss the key issues and problems faced by global brands in designing their international advertising campaigns, and how they might overcome them.
Business Administration (Old Regulations) Advertising and promotion in brand marketing Answer THREE questions Advertising regulators have to make judgements based on a compromise between ethical issues and the maintenance of public trust in advertising, and the needs of the market for a vibrant and creative advertising industry. In the light of this need for compromise, […]