Brand Extension Marketing Plan You need to first assume you have the role of a marketing manager for one new (currently not available) product on the behalf of a real, for-profit organization. Consider this a “brand extension.” You are adding a product to an existing company’s product line. This product may be introduced on a […]
What are the potential sources for operational failure at Uber? What should Uber do to limit operational failure?
Part A: Case study – Uber and London taxis Part A of this TMA will be marked out of 75 marks. Your answer to this question should be no more than 1500 words. In your work on Block 3 you encountered Uber and London’s black cab industry, most notably in Session 13, Activity 13.6 . […]