Frequency relationship

Provide a short description of three dimensions of copy testing research. Considering CPM (the chapter the better), which one is the better option for the new phone campaign?

Assignment 12 Research Application Instructions: To receive full credits of the following questions (except Q2), your responses should provide calculation processes. The number of households or people tuned to a specific channel is 2,500. The total number of television households is 20,000. What is the audience rating in this example? Provide a short description of […]

Scroll to top