Forecasting Demand

Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?

Reading Unit II Study Guide Chapter 3: Collecting Information and Forecasting Demand, pp. 67-95 Chapter 4: Conducting Marketing Research, pp. 99-120Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research […]

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