Case Study – Security Scenario A large fast-food chain unveiled a new touch screen register for its franchises. Each cashier was assigned a user ID and password combination to log in to the register. The system allowed the incorrect password to be entered four times before the register would lock and require a manager to […]
Explores current practices involving the use of data to make marketing decisions.
• Choose a topic that is relatively narrow, but one for which you can find articles in trade publications read by practitioners and also in academic journals. For example, the topic: o Explores current practices involving the use of data to make marketing decisions. o Is narrow enough to allow you to dig deeply into […]