9.2 What Would You Do? OverviewFor this week’s discussion, review the eight (8) morally difficult marketing situations described inTable 20.1, in our Kotler and Armstrong (2018) textbook.Table 20.1 | Some Morally Difficult Situations in Marketing DiscussSelect one topic from the table and play the role of a marketing manager. What would you do?Explain which ethics […]
Review the eight (8) morally difficult marketing situations described in Table 20.1, in our Kotler and Armstrong (2018) textbook. Explain which ethics philosophy is guiding your decision.
Marketing situations For this week’s discussion, review the eight (8) morally difficult marketing situations described in Table 20.1, in our Kotler and Armstrong (2018) textbook. Table 20.1 Some Morally Difficult Situations in Marketing Discuss Select one topic from the table and play the role of a marketing manager. What would you do? Explain which ethics […]