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Define marketing, using two academic sources. What is marketing mix; and why are they important in business?

Assessment Question1 (a) Define marketing, using two academic sources.(b) What is marketing mix (mention and explain them with references); and why are they important in business? 2 Choose 2 recent purchases:one which involved you and other people in the decision makingone which was an impulse purchase For the first purchaseExplain what role(s) you played in […]

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