Assignment 1 Articulate the steps in the consumer buying process. 2 Describe the difference between functional and psychological needs. 3 Describe factors that affect information search. 4 Discuss post purchase outcomes. 5 List the factors that affect the consumer decision process. 6 Describe how involvement influences the consumer decision process.
Distinguish between functional and psychological needs. What are the differences between compensatory and noncompensatory decision rules?
Assignment Name the five stages in the consumer decision process. What is the difference between a need and a want? Distinguish between functional and psychological needs. What are the various types of perceived risk? What are the differences between compensatory and noncompensatory decision rules? How do firms enhance postpurchase satisfaction and reduce cognitive dissonance?
Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.
Consumer buyer decision process Explain the stages of the consumer buyer decision process (cultural factors, Social Class, Personal factors, and psychological factors) and describe how you or your family went through this process to make a recent purchase.