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Choose an example of a marketing campaign not specifically discussed in the textbook that targets a vulnerable population. Describe the marketing effort and the population targeted.

By EzekielPosted on December 17, 2022Posted in MarketingTagged collegeessays, David Ogilvy, essayhelp, Hartman, Marketing campaign

Discussion Paper Advertising executive David Ogilvy, often called the father of modern marketing, once said: “Advertising is only evil when it advertises evil things. (Links to an external site.)” To what extent do you concur? Review the discussion on marketing to vulnerable populations in Chapter 8 of Hartman et al. (2021). Is such marketing ethically […]