ASSIGNMENT 1 Define a marketing strategy. 2 Describe the elements of a marketing plan. 3 Analyze a marketing situation using SWOT analyses. 4 Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts. 5 Outline the implementation of the marketing mix as a means to increase customer value. 6 Summarize portfolio […]
Choose a product and estimate the perceived value of that product as a function of customer benefits and customer costs. Compare your estimate to the actual price charged for the product.
Unit 4 Assignment For your Unit 4 Complete assignment, write a narrative essay in which you address and discuss the questions and statements listed below. Use at least four scholarly sources and remember to demonstrate a thorough understanding of the READ and ATTEND sections in your essay. Cite your sources in APA format. Using APA […]
Based on your experience, share with us some practical solutions from working life reflecting the theoretical framework(s) and marketing processes described in the course text.
8.3 Assignment Topic: Selection The marketing strategies used to create and communicate customer value. Based on your experience, share with us some practical solutions from working life reflecting the theoretical framework(s) and marketing processes described in the course text.
Create a marketing strategy for your chosen business using the SWOT analysis you completed in Week 3. Provide a rationale for your choices.
WEEK 4 ASSIGNMENT – MARKETING STRATEGY CREATION This week you will begin creating a marketing strategy for your chosen business using the SWOT analysis you completed in Week 3. Your strategy should be a 6–8 page paper in which you: Research strategic marketing tactics and choose two to use for your business. Provide a rationale […]