LOGISTICS 3.1 Learning Outcomes: Develop a marketing perspective on logistics and explain the need for close coordination between the two functions. Explain customer segmentation and its importance to logistics. Demonstrate how the segmentation practice can be re-engineered to set logistics priorities. 3.2 Action Required: Watch the short video at the following link 3.3 Test your […]
Identify a specific (current) product (e.g., i-Phone, Nike shoes, BMW automobile) and conduct an in-depth analysis to identify an appropriate target market.
Customer Segmentation 1. Identify a specific (current) product (e.g., i-Phone, Nike shoes, BMW automobile) and conduct an in-depth analysis to identify an appropriate target market. 2. Your Discussion must contain 3 characteristics of your potential market and discuss why these characteristics are important to the marketing agent. 3. Using this information, integrate appropriate graphs (showing […]
Create an executive brief in the form of a PowerPoint presentation for C-suite executives.
Industry Gaps in Practice Conduct a gap analysis to determine available opportunities within a particular industry to gain competitive advantage in areas such as operational excellence, product development, and/or customer segmentation. Gaps in practice can come from multiple sources such as legal or regulatory concerns, disruptive technology, convergence of trends, entry of nontraditional competitors, customer […]