4.3 – Marketing Plan: Marketing Information & Research Customer Decision-Making Profile Do the following: Identify what information is needed, the key questions, and marketing research recommendations. Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.
Create a digital marketing plan based on those (e-mail marketing, SEO & SEM, Social Media marketing, Content marketing, Affiliate marketing, Influencer marketing, Web analytics & Marketing metrics).
Marketing plan for Starbucks Use the information from the class discussions and create a digital marketing plan based on those (e-mail marketing, SEO & SEM, Social Media marketing, Content marketing, Affiliate marketing, Influencer marketing, Web analytics & Marketing metrics). Length: 2000 words (+/-10%) plus appendices. The topic (company selected) must be hospitality-related. The marketing plan […]