Zappos Zappos is a company that is known for its unique organizational culture and commitment to delivering a memorable customer experience. For this assignment, research Zappos to learn what makes its company culture and service so different from other companies. In a 1-2 page paper, describe the characteristics of the Zappos culture and explain how […]
Summarize the example you came up with or the article you researched.How does this use of technology accomplish marketing and increase the user’s experience or perception of the product/service?
Share an example of a marketing technology application you have personally encountered. If you can’t come up with a personal example or haven’t had experience with this, then do some research on other possible marketing technologies. Articles can be found using Google but ideally something academic from the Library Resources or a business journal/website would […]