In Coursework 1, you selected ONE company from the below list:1. Airbnb2. Ryanair3. Walmart4. McDonalds5. Sports DirectIn Coursework 2, you should continue with the same organisation. Any changes to the chosen company need to be approved by your module leader. This is an individual assignment.In Coursework 1, you have assessed the customer management competence of […]
Explain how do retailers employ disruptive technologies for customer acquisition and retention processes?
Retail industry or the retail context that you will use in the essay. Question: How do retailers employ disruptive technologies for customer acquisition and retention processes? Use academic journal articles and reputable publications, and examples to support your claims. Identify the disruptive technology or technologies and discuss how they disrupt the retail industry that you […]