Cracker Barrel

How did Redpepper create brand equity for the company you selected? Do you think the strategy Redpepper employed for your chosen company will work? Why or why not?

Visit RedPepper (https://redpepper.land/work/creating-awareness-happiness-with-a-new-brand-identity/). Click around the site and find out what Redpepper offers its clients. What do they do and why do they exist? After you summarize what they do, click on the “work” tab and choose one of Redpepper’s clients (Verizon, Urbane, Nashville General Hospital, Cracker Barrel, Slack, etc). How did Redpepper create brand […]

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