consumers’ perceptions

Develop and implement a marketing research protocol that provides information to answer the research questions.

What kind of questions should I put in the survey? Is the transparency of a fashion brand/retailer/organization important to consumers? Are they willing to pay more or support brands that play into better processes? To answer these research questions, develop and implement a marketing research protocol (e.g. online survey via Google Drive or surveymonkey.com, observational […]

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