Celebrity Endorsement on consumer purchase intentions Write a research essay explaining the effects of celebrity endorsement on consumer purchase intentions. 9000 words, not including references and appendices.
Reflect on how the consumer purchase decision process looks like in an e-commerce context. Discuss main differences and similarities between online and offline consumer purchase decision processes.
Topic: E-commerce topics In this assignment you are to reflect on how the consumer purchase decision process looks like in an e-commerce context. Based on readings of provided references you are to provide your thoughts on the topic. Your reflection should include (but is not limited to) thoughts on:main differences and similarities between online and […]