consume behavior

What’s your culture or subculture? (Indian). Provide some examples of the concrete aspects of your culture/subculture that make it unique: What key values and beliefs are held by your culture/subculture? (use indian culture)

Armstrong: Introduction to marketing (13e edition) Chapter 5: Understanding Consumer and Business Buyer Behavior Read the chapter and answer the following questions: 1 List the four characteristics/factors affecting Consumer Behavior. 2 Define culture, subculture and social class. 3 Culture contains concrete, tangible aspects such as food, clothes, music, and abstract, intangible aspects such as values […]

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