Confidence Intervals Using Excel or StatTools, complete the following Problem. Problem – You have been assigned to determine whether more people prefer Coke or Pepsi. Assume that roughly half the population prefers Coke and half prefers Pepsi. How large a sample do you need to take to ensure that you can estimate, with 90% confidence, […]
What was Pepsi’s strategy in competing against Coke’s “meanings”? What were Pepsi’s own meanings?Why was the Pepsi challenge a clever move by Pepsi? Why did it work in Pepsi’s favour? What did it achieve exactly?
Case Study: New Coke Create a Powerpoint presentation to answer each of the following questions (one slide per question): 1. What is Coke to its customers? What are its brand meanings and where did these brand meanings come from? I.e., how were they developed over time? 2. What was Pepsi’s strategy in competing against Coke’s […]