Ciechanover

Describe the market emergence of the virtual reality industry (visionaries, early adopters, and followers) and propose a strategic direction for HTC.

Virtual reality industry Learning Objectives: Assess how markets can evolve from visionaries to early adopters to followers and identify the other elements affecting the markets of emerging industries. Case: Yoffie, D., Wu, A. and Ciechanover, W. (2017) “HTC and Virtual Reality” Harvard Business School Press. Assignment 5: Describe the market emergence of the virtual reality […]

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