Unit 5 Product Mix & Evaluation Strategy I. Product Strategy Product Description: (This is to help you identify this product you are analyzing for your SBU (½ page) Type of goods offered by your SBU: (Describe and justify if these are convenience goods, shopping goods, specialty goods, or industrial goods. You need to use these […]
Define channel length. What is the length of a direct channel? What is the length of a channel that involves producer, retailer and consumer?
Marketing Channels Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept] 1. Define the concept of marketing channel. 2. Define direct and indirect […]