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What are some other novel ways that retailers could define the role of their brick-and-mortar stores to optimize their effectiveness in contributing to increasing firm revenues and profits?

Source for the article in Module 6: Marketing Management, 3rd edition by Greg W. Marshall, Mark W.Johnson; Publisher: McGraw–Hill; Year: 2019 Restoration Hardware—Using the Brick–and–Mortar Store as a “3D Catalog”The Internet has been a major disruptive force in modern retailing, helping bring about the demise of numerous familiar stores in your local mall: The Limited, […]

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