Organizational Cultures. 1 Describe the ways in which business-to-business (B2B) firms segment their markets. 2 List the steps in the B2B buying process. 3 Identify the roles within the buying center. 4 Describe the different types of organizational cultures. 5 Detail different buying situations
Explain how the buying process differs between organizations and consumers as it would be applied to the organization you have selected.
The buying center Apply the buying center concept to a firm, a nonprofit organization, or a government agency you work for, or are familiar with, for the purchase of new laptop computers for their employees. Begin by briefly summarizing your selected organization. What is it? What does it do? List the different roles in a […]