Budweiser

Consider whether you think that InBev paid a 35% premium for the brand, more than 35% or less than 35%. Does the 35% number seem fair and accurate to you, or high or low?

 Short Paper: Anheuser-Busch Valuation Discussion Use this information to assess the amount In-Bev paid for the brands owned by AB. Going back to the article and discussion about Budweiser and InBev, do you think that InBev made a fair offer for Budweiser? What did they actually get for their money In your discussion, consider whether […]

Discuss the consumer perspective, thinking about your own exposure to Budweiser’s products and promotions. Include your thoughts on the value of any of the AB brands.

Discussion: Brand Valuation The article, This Bud May Be for the Belgians, discusses InBev’s buyout of Budweiser. Discuss the value of the brand from a consumer perspective. Some of you may not be beer drinkers, or drink any alcohol, but you are still a part of a culture where beer drinking is an identifiable lifestyle […]

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