British image

Choose a British brand within the industry that has incorporated its British image within one international operation of your choosing.

Internationalization in the Fashion Industry Context THE BRIEFChoose a British brand within the industry (fashion/sports/beauty/cosmetics)that has incorporated its British image within one international operation of yourchoosing (choose one market to analyse, for example, China). Analyse and discuss the operation using theory that has been covered during thelecture series, as well as secondary research (for example, […]

Scroll to top