British brand

Write a critical appraisal on the rise of gym shark, what has been the role of media, PR and marketing in creating this rise.

A British brand, born and bred that has seen exponential growth over the last 3 years. What is their trick? How have they done it? Breaking into a mature industry like the sports apparel industry, competing with established goliaths such as Adidas and Nike, some would say was a crazy decision. Ben Francis and his […]

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