Assume you are a strategy consultant working on a contract for BrewDog. In your strategic consultancy role your client, BrewDog, tasks you with strategically reviewing the future of their industry (“the craft beer industry”), especially addressing recent concerns by present and past employees regarding a toxic culture. As a result, management have asked you to […]
Explain how successful you think Brewdog is, and discuss the strategic reasons behind that success.
Explain how successful you think Brewdog is, and discuss the strategic reasons behind that success. Is there any useful research tool available to me? Apart from the excellent Bloomberg Suite in CCE1, we also recommend using the FAME Database (Financial Analysis Made Easy) which is available to Northumbria students via the Library’s NORA Service. Our […]