1 Discuss the concept of branding, detailing key business benefits. 2 Critically evaluate the influence of branding on consumer decision making 4 Critically evaluate brands by conducting a brand audit and appraising the information gathered for brand planning. • Analysis of any prior research studies. • Analysis of media – interpretation of brand and product […]
What is the effect of Customers’ perceived environmental sustainability of the brand on their purchase intention to the brand (e.g., Tesla)?
Conduct a marketing research project. You need to choose one research problem (from a given list, see below), develop the hypotheses, summarize preliminary insights, design a questionnaire, collect data, and conduct analysis, and make recommendations, etc.. This is an individual assignment (100% of the overall mark) The word-limit will be 1,500 words at […]