Rolex – consumer centric pop up/ experiential brand activation Create a strategy for Rolex to launch a concept led consumer centric pop up, or experiential brand activation. This must be ‘innovative’ within the marketplace and offer newness for the brand to engage either an existing consumer segment or be designed to attract a new consumer […]
Distinguish between the linear, influencer and interactional models of communications.
Communications and Digital Marketing You are provided with 3 questions out of which you are required to answer Three questions only in essay format. Each question has equal weighting. Word count per each essay question 1500 + 10%. You need to support your answers to each chosen question with appropriate credible referenced sources. Your answers […]