BRAND: NIKE Write a well-sourced paper supporting your arguments not to exceed 2 pages. Pick one of the brands you have been using (NIKE), and let’s take a deeper dive. In your paper, address the following: Using the brand you have been using, define the target audience for your brand using outcomes-based segmentation. This means […]
Evaluate how Heineken competes in the global beer industry using concepts and tools from the course. Specifically, distinguish Heineken the brand from Heineken the product.
Heineken Case Study Evaluate how Heineken competes in the global beer industry using concepts and tools from the course. Specifically, distinguish Heineken the brand from Heineken the product, and discuss specific business, corporate, and international level strategies and methods Heineken has used to expand and compete – and why you believe it did so, use […]
How does the target segment and brand image of Gucci differ from its key? Explain.
Luxury Marketing Case Analysis and Research Read the PDF document about Gucci and answer the following question How does the target segment and brand image of Gucci differ from its key? https://www.studypool.com/questions/download?id=2799944&path=uploads/questions/836972/20230407193811gucci.pdf&fileDownloadName=attachment_2
Briefly summarize the news and share your thoughts and opinions (For instance, is this good or bad news for customers? Is this a good idea?
ASSIGNMENT 1) Share a link to recent TWO news article regarding a brand, digital marketing, a brand’s digital marketing, and/or anything we’re learning in class. 2) Briefly summarize the news and share your thoughts and opinions (For instance, is this good or bad news for customers? Is this a good idea? Is this an innovative […]
Provide an example of a brand who has a strong Social Media Marketing Strategy and reasons or data to support your choice.
ASSIGNMENT Provide an example of a brand who has a strong Social Media Marketing Strategy and reasons or data to support your choice. (minimum of 250 words)
Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?
9.3 – Assignment: Final Marketing Plan Submission (PLG1) You should now have a complete draft of your marketing plan. Thoroughly review your draft sections of your plan and make any revisions as necessary. Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and […]
Find an IMC campaign and analyze its message and media strategy based on IMC principles you learned in class and your text.
Reaction Paper Assignment During the semester, you will conduct an individual reaction paper. You will work on an advertising/IMC campaign. This is a case study assignment on a selected advertising campaign, but we will focus on the IMC aspects of the campaigns beyond advertising. Find an IMC campaign and analyze its message and media strategy […]
Select one student, medal-winner (gold, silver, bronze—or equivalent—no merits) from the American Advertising Awards (Addy Awards). What is strategy summarized in one sentence?
Topic: Research and Analysis a unique Campaign Select one student, medal-winner (gold, silver, bronze—or equivalent—no merits) from the American Advertising Awards (Addy Awards). You may select a winner from any of the past five years. You may use resources from websites or the Library to identify potential winners. Any work you analyze must have won […]
What did advertising look like for the brand when it started?
For the purposes of the research paper, you will select a brand of your choice. Take time to research the history of the brand from the perspective of advertising. The paper which should be 4-6 pages must be typed, single-spaced or double-spaced (your call). Use APA-style to reference works cited. You should have at least […]