Discussion: Good/Bad Publicity Provide an example of a case when an organization benefited from something that “went viral,” and compare that to a case in which viral communication harmed an organization. To what extent did the organizations have control of the channels? Describe the response and how you would evaluate it based on the Barcelona […]
What courses of action are you considering and which one(s) will you likely select?
You are the newly appointed as CEO of a Fortune 500 company that has recently been the subject of numerous media reports and state investigations focusing specifically on sexual harassment by mid and upper level managers. Your predecessor was fired by the board of directors and you are expected to change the organization’s culture. During […]