TOWS and QSPM Part I: TOWS Strategy Development Use the listed SWOT analysis below as a guide to develop ten potential strategies per block. In parenthesis provide what strength/weaknesses and Opportunities/Threats number you used to come up with the strategy. For example (S1, O1). For more examples see chapter 26. Strengths 1. Wide geographic […]
How you will implement your strategy in country X. Consider using a GANTT chart to show your audience key areas are covered.
The assignment requires you to work in a group of three to design and present a SOSTAC plan to move one of the listed companies to a country outside of the UK. Provide a hard/ electronic version of your slides ahead of the presentation. Clearly label and Harvard reference all slide content. The final slide […]
Research on the macro-environment to determine current trends in the UK market.
You have been asked by your Managing Director to develop a new market offering for the organisation. Targeting the UK market, you need to design and deliver a new product* offering into an already cluttered marketplace. This means that you need to create a specific market space for your new product with a clear target […]