Alan Mulally

Based on the external challenges (threats), positive external trends (opportunities), Ford’s limitations (weaknesses), and Ford’s strong suits (strengths) identified in point #1, provide 4 strategic suggestions for Ford’s executives to implement.

Ford: An Auto Company in Transition Assignment You have been hired as a consultant to help Ford Motor Company return to its glory days, when either Henry Ford or Alan Mulally ran the company. In doing so, you must produce a short report to Jim Hackett, Ford’s CEO, that conveys your observations of Ford’s current […]

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